Marketing Strategy & Fractional Leadership
Marketing strategy and fractional leadership.
Good execution against a weak plan produces expensive noise. This practice exists to set the plan: where your growth actually comes from, what to spend, what to stop doing, and in what order the work should happen.
It serves owner-led companies where marketing decisions currently default to the founder, and teams with capable doers who lack senior direction.
01Marketing audits & planning
A direct assessment of your current marketing, followed by annual and campaign plans with budgets, channels, and measurement design, so you know afterward what worked.
02Go-to-market & competitive research
Positioning against your real competitive set, audience research, offer design, and launch sequencing for new products, markets, or locations.
03Fractional CMO
For businesses that need a marketing executive but not a full-time salary. JAE owns the plan, directs vendors or internal staff, and reports to ownership on a fixed cadence. Scope and cadence are set per engagement.
04Paid media strategy & oversight
Google Ads, paid social, and retargeting: strategy, budget allocation, and oversight of execution, connected to landing pages and tracking that show true cost per lead.
Start with the audit.
Related practices: Brand, Content & Social and AI Consulting.